T O B I A S   H E D S T R O M 



Analytics consultant                                                     2017 –

  • PHD media agency as research directo
  • Swedish Press and Broadcasting Authority
  • Swedish Advertisers Association
  • University of Gothenburg
  • Institute for advertising- and media statistics
  • The Association of Newspaper Publishers


Head of analysis                                                            2016 – 2017

The Association of Newspaper Publishers

Chief analyst                                                                     2014-2016

Institute for Advertising- and Media statistics

Acting CEO (Head of analysis, Chief analyst, Analyst)    2005-2014

MindShare (Media agency)

Manager Advanced Technology Group                            2000-2005

Observer (PR Consultant)

Media analyst                                                                   1999-2000

Lowe Brindfors (Advertising agency)

Assistant                                                                           1998-1998


Stockholm University

Marketing (MSc in Business Administration)                    1993-1998


Stockholm University

Political Sciences (BSc)                                                   1998-1999

London School of Economics

Statistics and Economics (individual courses)                           1997

Royal Institute of Technology

Design and technology  (individual courses)                             1996

Harvard University   

Data Science (individual courses)                                            2018-